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The Acquisition of FollowUp Boss by Zillow: A Disheartening Blow to Real Estate Agents

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  In the ever-evolving world of real estate, where technology is reshaping the industry, news of acquisitions and mergers can send ripples of excitement or trepidation through the community. One such acquisition that has caused significant turmoil this week is Zillow's purchase of FollowUp Boss. There are some that feel this is a positive development, primarily those this acquisition benefited the most. However, there are many compelling reasons why this acquisition may not bode well for real estate agents. Here are Six good reasons this deal may not be beneficial for Real Estate.  1. Zillow’s increased competition with Real Estate Brokers and Agents Competition is the lifeblood of any industry, including real estate. Zillow, since the beginning, has professed they would never be in competition with Agents. Their actions through the years tell a starkly different story. They own a Mortgage Company and Dot Loop; they are a directly competing Brokerage; they have a long history ...
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How my Virtual Assistant scored a Live Transfer from a  5 month old internet lead I lost touch with!  FACTS: Lead came in from realtor.com in JANUARY We made initial contact with automation We had a good initial phone call (9 Mins) Lead was looking at properties Agent lost touch at some point We hired our 7L Virtual Assistant team in APRIL After 10 phone calls and 6 text lead finally responded Lead said "Im not interested" VA set lead on an automatic home search Lead responded to automatically sent listing VA called the lead to answer any questions about the property  Made a 3 way LIVE TRANSFER
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What is a CRM?

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What is a CRM?      A customer relationship management (CRM) system is a tool that helps businesses manage their interactions with customers and prospects. It allows organizations to store information about their customers, such as contact details, communication history, and purchase behavior. This information can then be used to improve customer engagement by providing personalized experiences.     A CRM can help businesses streamline their sales process by providing insights into customer behavior patterns and preferences. With this knowledge, companies can tailor their offerings to match the specific needs of each customer. Additionally, a CRM system provides valuable data on the effectiveness of marketing campaigns so that companies can make informed decisions on where to allocate resources.     In conclusion, a CRM is an essential tool for any business that values building strong relationships with its customers. By leveraging the power ...
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How can Virtual Assistant help you SCALE?

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           A virtual assistant can be a game-changer for your real estate business by providing a wide range of services to help increase your efficiency and productivity. One of the key benefits of having a virtual assistant is the ability to offload administrative tasks. A virtual assistant can handle tasks such as: Lead generation: A virtual assistant can help generate new leads for your real estate business through online research, prospecting, and cold calling. Customer service: A virtual assistant can handle customer inquiries and provide support, ensuring that your clients receive prompt and professional assistance. Marketing and advertising: A virtual assistant can help create and implement marketing campaigns to promote your real estate business, such as social media ads, email newsletters, and flyers. Administrative tasks: A virtual assistant can handle administrative tasks such as data entry, file management, and appointment scheduling, freeing u...
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Goals - Leading Indicators & Lagging Measures

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       This live coaching session at Keller Williams Heritage in Altamonte Springs, Florida emphasizes the importance of setting goals, but more importantly expanding upon the importance of Leading Indicators, rather than Lagging Measures.     Are looking so far ahead, that you don’t have perspective on what is immediately in front of you? Focus on the tasks at hand, achieving the small, incremental achievements that shift perspective on what is possible. "Dreams without Goals are just Dreams..... Goals without actions are just ghosts... Action is the Bridge between Dreams and SUCCESS!"      We're not suggesting that marketers need to become experts in every single one of these areas. However, if there's a specific area of marketing that interests you the most, or into which you'd like to move, understanding where you'll need to excel can help you get there much faster without trying to be the best in everything.      Plus...
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Maximizing Your Productivity: Tips and Strategies for Effective Time Management

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     Time is a precious resource that we all have in equal measure. However, some people are more productive than others, and this is often because they know how to use their time wisely. If you want to be more productive, it's essential to understand how to use your time effectively. In this blog post, we'll share some tips and strategies that you can use to make the most of your time. Create a schedule:      One of the best ways to use your time effectively is to create a schedule. This doesn't mean that you need to plan out every minute of your day, but having a general idea of what you want to accomplish can help you stay on track. Start by setting aside time for your most important tasks and then filling in the rest of your day around those tasks. Set goals:      Setting goals can help you stay motivated and focused on what's important. Make sure your goals are specific, measurable, and achievable. Write them down and review them regular...
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Say goodbye to overwhelm: How a Virtual Assistant can help your business

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    Are you feeling overwhelmed by the demands of your online business? Do you wish you had more time to focus on what really matters? If so, you're not alone. Many entrepreneurs struggle with the same issues.      That's why I wrote a blog post about the power of hiring a virtual assistant. In this post, you'll learn how a virtual assistant can help you boost productivity, save time, and increase efficiency. You'll also discover how to hire a virtual assistant, best practices for working with one, and examples of tasks they can handle.
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