Goals - Leading Indicators & Lagging Measures

 

    This live coaching session at Keller Williams Heritage in Altamonte Springs, Florida emphasizes the importance of setting goals, but more importantly expanding upon the importance of Leading Indicators, rather than Lagging Measures.

   Are looking so far ahead, that you don’t have perspective on what is immediately in front of you? Focus on the tasks at hand, achieving the small, incremental achievements that shift perspective on what is possible.

"Dreams without Goals are just Dreams..... Goals without actions are just ghosts... Action is the Bridge between Dreams and SUCCESS!"

    We're not suggesting that marketers need to become experts in every single one of these areas. However, if there's a specific area of marketing that interests you the most, or into which you'd like to move, understanding where you'll need to excel can help you get there much faster without trying to be the best in everything.

    Plus, as your brand and the landscape continue to evolve, this list can serve as a good reference when you feel like you might need to brush up on certain skills, or at least become more aware of them when it's necessary. That way, in addition to honing your own skills, you can understand where you might need to focus team-building efforts.