The Acquisition of FollowUp Boss by Zillow: A Disheartening Blow to Real Estate Agents
In the ever-evolving world of real estate, where technology is reshaping the industry, news of acquisitions and mergers can send ripples of excitement or trepidation through the community. One such acquisition that has caused significant turmoil this week is Zillow's purchase of FollowUp Boss. There are some that feel this is a positive development, primarily those this acquisition benefited the most. However, there are many compelling reasons why this acquisition may not bode well for real estate agents. Here are Six good reasons this deal may not be beneficial for Real Estate. 1. Zillow’s increased competition with Real Estate Brokers and Agents Competition is the lifeblood of any industry, including real estate. Zillow, since the beginning, has professed they would never be in competition with Agents. Their actions through the years tell a starkly different story. They own a Mortgage Company and Dot Loop; they are a directly competing Brokerage; they have a long history ...